This is an addendum to the Netflix post from a few weeks back (see Post 1b). As noted in the previous post, the rise in popularity of streaming video has created greater competition in the battle for market share. In fact, two of the key players, Netflix and Amazon, announced that they've acquired new weapons for their content arsenals. Netflix has sealed an exclusive streaming deal with DreamWorks Animation. The deal, which doesn’t start until 2013, gives Netflix sole streaming rights to some of DreamWorks' movies and TV specials. Similarly, Amazon recently announced that its Prime instant video service has scored a contract with Twentieth Century Fox. The deal will add more than 2,000 of the network's movies and TV shows to its streaming video catalog. The Fox contract includes streaming rights for movies including Mrs. Doubtfire, Office Space, Speed and Butch Cassidy and The Sundance Kid. The TV shows include 24, Arrested Development, Ally McBeal, Buffy the Vampire Slayer, The X-Files and The Wonder Years. While the Fox contract bolsters Amazon's catalog, it's not an exclusive deal. Both Hulu and Netflix already had streaming rights for many Fox titles. Once again, it’s amazing how streaming video technology has changed the landscape of the video market.
Rick S.
No comments:
Post a Comment